LovePowerup is more than just an app… it is a movement. A movement to spread love and create peace. It’s time. It’s time to bring peace and love back to the human consciousness. LovePowerup is a catalyst, a spark. Use it to spread the love, awaken the mind, engulf the heart. In the 60’s in the U.S., a peace movement began, mainly in response to the country’s involvement in the Vietnam War. “Make Love Not War” was a favorite slogan. Peace was out there. People thought about it. People chanted for it, marched for it, prayed for it, danced for it, sang for it. The meme took hold of society’s consciousness. People yearned to spread love, create peace. It was on their minds. And it wasn’t just the hippie fringe as the media attempted to portray. It was the youth… who saw only death and destruction in a senseless war, refusing to take part. Popular music reflected the growing sentiment, further bringing peace to the public consciousness. “Turn! Turn! Turn!”, “Blowin’ in the Wind”, “Give Peace a Chance”. And the musical artists stood behind what they preached: Bob Dylan, The Beatles, Jimi Hendrix and a host of others. Music led the way. Thoughts, desires and feelings of peace and love were in the air. So, what happened? Where have all the flowers gone? Why did peace and love slip out of the mainstream consciousness? Was it the ending of the Vietnam War? Was it greater concerns about the economy, gas shortages and inflation in the 70’s? What turned the “peace” generation into the “me” generation? There are probably several answers or no answers. More importantly though, how can we get the peace movement back? The U.S. has been mired in Iraq and Afghanistan for ten years. Why are we even there? Where’s the outcry? Most of us go about our days without giving it a second thought, too busy trying to make ends meet, zombied out from the barrage of media on all sides, from Dancing With the Stars to 24 hour “news”, over-medicated, underappreciated, opportunities for advancement seem thin. It’s time for a new movement. Today, we have the ability with the internet and smart phones to literally reach millions of people with a click or the swipe of your finger. There’s so much social networking, but how about some socially conscious networking. Let’s use these tools, these opportunities for touching others’ hearts and connecting in a meaningful way. And may the musical artists of today join in and express from their hearts, rein in peace across all lands. Peace is possible, but not without your involvement. Be loving, be vocal, be a part of the movement. Spread the love.